Brian Blundell said: "My aim with Pakready was to primarily develop systems, whereas, with Colbcreative, the intention is to offer a truly exceptional service over a broad range of packaging mock-ups using the latest technology for a wide variety of media."

Colbcreative, which is based in Ellesmere Port, Cheshire, offers prototyping and very short-run production for most  packaging types, including cartons, countertop corrugated, flexible bags, shrinkwrap cans, and bottles.

"I firmly believe that packaging sells products and that better packaging will sell more," said Blundell. "Therefore, brands should expect to see a variety of options. Our mock-ups are used to enable decision-making through to photoshoots and TV advertising."

According to Blundell, the recently launched business has already produced work on behalf of Coca-Cola, P&G and Mars Food.