The company already had a six-colour with coater version of the machine but decided to buy secondhand for a second time after good feedback from the staff.

Director of printing services George Thomas said: "Technology has not moved on quickly enough to consider buying new and the depreciation means it's better value – the depreciation taken by the first owner of this press was considerable."

The Kidlington, Oxford-based business will use independent, as well as Mitsubishi's UK distributor M-Partners, for service and support.

Thomas said the presses had been set up to minimise makereadies because the £13m-turnover company handles mainly short-run brochure and leaflet work.

The press was supplied by DPM, which also installed the machine, and joins the other Mitubishi six-colour press and a Canon C6000 at the 23-staff business.