Print management company Charterhouse managed the print project, which included posters on 2,200 busses across the UK and 60 London taxis.
The colourful campaign, which kicked off this month, will be extended to Transvision screens at railway stations and poster sites on the London underground and at rail stations.
Marketing director at Guardian News & Media, Marc Sands said: “There are so many new entrants in the media world and we need to say what the Guardian stands for again.”
Odessa produces Guardian campaign
Odessa Offset has printed the first <i>Guardian</i> advertising campaign created by Wieden + Kennedy.
