The London-based firm, which serves clients in the retail, live event and commercial and residential property sectors, put together the marketing suite in Chobham Manor, the first of five neighbourhoods to be created in the Queen Elizabeth Olympic Park.
At almost 1,000sqm, the suite is the largest Octink has ever built. The firm began the project in January and completed it at the end of April. The suite opened to the public at the beginning of May.
"We are contracted to Taylor Wimpey and fit out its market suites across the UK. They came to us and asked us to create a bespoke design and come up with a concept for the suite, which is going to be there for about five or six years," said Octink managing director Mike Freely.
"We had about five people from Octink working full time on the project but we were averaging about 25 to 30 people a day working on site including a combination of Octink staff and the specialist sub-contractors that we employ."
The three-storey marketing suite has been designed around the sales journey that the customer will take from arrival at the site through to purchase decisions.
It has a reception area with individual sales desks and a lounge area where potential homebuyers will be able to look at site layouts and home designs on iPads.
A large flat screen will enable visitors to explore the development in 3D and find detailed information about each building. They are then able to view the two-bedroom and three-bedroom show appartments on the upper floors.
Chobham Manor is Octink’s first marketing suite to utilise Suitebox, a bespoke steel frame that uses modular elements. It is installed on adjustable steel pad feet, which eliminates the need for perfectly level ground.
"Suitebox is a modular kit of parts and within the perameters of the modular elements you can build a suite up to the footprint and height size that you need. It's a properly designed steel structure which clips together very quickly," said Freely.
Using Suitebox reduced build time by up to three weeks and means that the structure will be easy to demount and relocate. Octink said that one of the main challenges of the project was time. The suite’s parts were prepared off site and the structural skeleton was completed in a few days.
Its installation teams then started the next phase of the build which included erecting interior walls, installing wiring, plumbing and communications, fitting furniture and applying wall graphics.
The firm also printed all of the way-finding, safety and exterior signage on-site, as well as 150sqm of wall graphics in the marketing suite and 1km of advertising hoardings that surround the site.
"Taylor Wimpey was delighted with the result. We delivered it on time and on budget. They said that the quality of the finish was excellent and they were very pleased overall," said Freely.
