The wrap was required to cover up a number of derelict buildings in Brentford that have been earmarked for redevelopment.
“They were looking to make a big statement as this development marks the starting point for what will be one of the largest regeneration projects in London over the coming years,” said Octink project management director Tim Dance.
“It is located at one of Brentford’s busiest road junctions, so it is really prominent and was a great opportunity for Ballymore to promote the development.”
Octink, which is also based in Brentford, was tasked with designing and manufacturing a bespoke wire frame mesh banner system. It had to carry out full surveys before manufacturing and then installing the wrap.
“Ballymore Properties knew we would be able to provide the knowledge, production and installation capabilities to complete such a large building wrap project efficiently and in a professional manner,” said Dance.
“It took five days from the time that we received the artwork to the time that the wrap was fully installed. This included three days to print and finish the banner and we were also on-site for a total of five days, preparing and installing the frames.”
Ballymore designed the imagery and more than 250sqm of print was produced by Octink, which used a Durst Rho P10 250 wide-format machine to print onto Supreme PVC mesh.
The project comprised of six individual banners ranging in size from 7.5mx0.4m to 22.6mx7.6m.
“We were working at height within the public domain and on a derelict building, so adhering to a very high level of health and safety compliance was vital,” said Dance.
“Ballymore was very complimentary about the quality of the work that our team did on the project and about the high standard and look of the completed wrap.”
At last week's Fespa exhibition in Cologne, it was announced that Octink has become a print partner to see-through graphics technology developer Contra Vision.