Oce aims big with B&W printer range

Oc captured the mood at Xplor by launching a new black-and-white product family that tackles the convergence of transactional and one-to-one marketing printed materials.

The VarioStream 7000 continuous form printer range comprises over 20 different models, designed to offer maximum flexibility. The group also launched the VarioPrint 5000 cut-sheet range.

The new products will replace the PageStream and DemandStream ranges when they become available in January. Since September, Oc has tested the full ranges in 30 European beta sites, none of which were in the UK, in production environments ranging from print-on-demand to banking.

Its new flagship product is the VarioStream 7650 twin printing system, which prints duplex at nearly 1,300 images a minute. It will cost approximately 630,000 (EUR1m), according to international product manager Peter Reiter.

The VarioStream 7650 also uses a UP3I interface to communicate with all elements of the digital production process. It has three speed switches to enable operators to change running speed according to application and media. The range supports MICR and spot colour printing too.

Director of product marketing Guy Broadhurst described the launch as one of the largest by any manufacturer ever.

Printing operations are becoming more complex, he added. Corporate and commercial printing are converging.

In a speech at the Joint Technology Council Executive Forum on Xplors opening afternoon, Tom Long, president and chief executive of Oc Printing Systems USA, said the launches would strengthen his firms position as the leader in high-speed roll-fed printer placements in the US.

We are virtually reinventing our company for 2003 and beyond, he claimed. Convergence is playing a key role. Todays new business model requires you to be more relevant and responsive.

Story by Gordon Carson at Xplor

Picture: VarioStream 7000 - designed for maximum flexibility