The Leicester-based company is producing the signage using its 20-year-old Nippon wet proofing presses, which have been converted to print directly onto the 2mm thick PVC styrene

The unique process, which involved altering the ink ducts on the presses, produces a quality print and helped secure the contract.

The shelf signage job will be printed over a three-month period and need 30 staff to manage. It will feature images and information about the Ronseal varnish range.

Retail Print Solutions director Kevin Boyle told printweek.com that Ronseal sourced the printer to carry out the job, as it could produce a "high-definition finish" onto the PVC using the flatbed presses.

The firm is also in the middle of revamping sign and map panels for 210 London Underground platforms following the printer's signage contract win last March.

The company is producing the signs featuring station names in addition to the Underground maps using its six-colour Vutek QS2000 flatbed production press.

The machine offers a true resolution of up to 1,080dpi and can print on substrates up to 52mm thick.