Graham Burns, who heads up Kelvin's purchaser Portofcall, has also said that he will rebrand the company and has cut the staff from 65 to 42.

Kelvin Graphics went into liquidation with insolvency practitioner Beevers and Struthers on 3 March this year, before being sold to Portofcall on 6 March.

The company will trade as POC Print. Burns said: "It is very sad that we have had to walk away from the Kelvin name. It represented the effort of many good people. But we wanted a clean sheet and we have a new outlook."

Burns has a degree in computer science and 10 years of experience in print. Although he has run companies in the past, this is his first print business. He disagrees with those who are gloomy about the future of the sector, and believes that it is an industry to be investing in.

He said: "You have to look at the economic climate. If there is a time to buy a print company it is now. The time of print companies offering suicidal pricing just to get work in is over, those companies are now suffering from financial difficulties."

Burns has introduced a profit sharing scheme for POC employees to ensure that everyone is working together to secure its future.

It was initially claimed by Beevers and Struthers that Kelvin had been bought by The Offset Company, a further statement was then released saying that Portofcall had secured the deal.

Beevers and Struthers was unavailable for comment.

See also:

Buyers register interest in Kelvin Print Group

The pre-pack route takes a new turn