Northamptonshire-based Lonsdale Print Solutions is putting in a Nipson 7,000-400 monochrome digital press. It will use the 60m-per-minute, 480dpi web press for direct mail, scanable documents and print on demand.
It invested 200,000 in the press and associated finishing equipment, which was supplied by Friedheim International and included a sheeter and stacker, collator and MBO folder.
The firms personalised work had previously been outsourced with mixed results.
Its a marketing tool that has opened us up to new markets, said operations director Barry Hartley.
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"It's wrong to assume the Chinese are behind the curve on automation - it used to be the case that manual processes were kept becuase it was cheaper to use them than buy the automated equipment,..."
"Incredible, what a business!"
"Sad news. Their prices were unsustainable - it was a race to the bottom."
