If the pound to euro situation changes too much, we’ll be able to sell less printing into Europe, but equipment will become cheaper. If it moves a long way that way, then the exhibitors may want to be best friends with us Brits!

What do you believe is the most under-recognised aspect in printing that is likely to gain more prominence in 2012?
Quality and finishes – or, to use a dreadful bit of jargon, ‘adding value’. Print runs are falling and the material is becoming more specific. Nice papers and finishes which embellish are becoming popular even on big print jobs.

What do you hope to get out of Drupa 2012?
Weight loss!

What new technology do you expect to see at Drupa 2012 in your sector?
More colour control and printing by numbers. More automatic print quality.

What new technology do you expect to see at Drupa 2012 in other sectors?
More emphasis on those special finishes and effects.

What do you think the main trends will be at Drupa 2012 in your sector? And what trends do you think will emerge at Drupa 2012 in any other sectors?
Marketing of waste and energy control systems and features that reduce cost. Material and energy costs are killing us gently, and this could be an attractive angle for many.

What can the industry do to increase its profile next year?
Start to stand up for itself and resist the temptation to just say yes at any cost.

What will you do differently next year?
Raise standards even higher and work harder for the customers who look after us.