David Crompton joined the company in January from recently failed Farnborough printer Midas Press.
He has held previous positions at Butler & Tanner, Fulmar Group and Wace, and has also worked in the fashion and corporate sectors as a consultant.
He is joined by Ronan Daly who boasts stints at Park Communications, MPG Impressions and St Ives Westerham Press.
Mark Handford, chief executive of 158-staff Pureprint Group, said: "Crompton and Daly both have a tremendous amount of experience in the high-quality end of the market and have worked with some prestigious clients."