Massey left HH Global in June, after 10 years with the company. He has also held senior positions at Communisis, Williams Lea and Alistair McIntosh.
He took up the new role on October 1 and will continue to be based in the UK, performing a similar role at InnerWorkings but on a grander scale, as vice-president business development EMEA & APAC.
Massey declined to say whether or not the opportunity was the reason for his departure from HH Global, saying: “I’ve spent a number of months evaluating different options. This was the most attractive. This is a market-leading organisation and generally the role is to help them develop their business further.
“We had a relationship for a number of years and we’ve been competing for a number of years. They are a really talented organisation with great clients.
"It’s a much bigger role for a much bigger organisation. It’s fantastic.”
Chicago-based InnerWorkings was established in 2002 with the intention to provide global companies with global, and thus more efficient, print management services. It has since expanded its offering into other services, including events, retail displays, packaging, branded merchandise and creative services.
The company first moved into the UK market with the acquisition of then £29m-turnover Birmingham print management company Etrinsic in 2008, followed by Paris-based Production Graphics in 2011, which had sales of circa €20m in 2010 with clients in 25 countries, including Italy, Portugal, Poland, Hungary and the UAE.
“They’ve had a presence in the region for a number of years and have made a number of acquisitions,” Massey said.
“I’ll be focused on client development and business internationally. It's pretty much the same field as before but it’s a bigger, broader base. Rather than reinvent the wheel, my first task is to get to know the organisation and formulate strategies to help them repeat the success they’ve had elsewhere.”
InnerWorkings, which is publicly traded on NASDAQ, reported sales of $252.2m (£164m), gross profit of $59m and non-GAAP adjusted EBITDA of $10.1m in Q2 of this year.
