Guy Carter, Harrison Scotts head of direct marketing and print management, said that the company canvassed clients opinions about where they were struggling to find people.
As our direct marketing side has grown, we realised data was the one area we werent specialised in, said Carter.
Three and a half years ago Harrison Scott launched a division to handle account management recruitment within direct marketing. This sector has grown significantly since then. Carter expects the data division to emulate this.
