The company has spent £120,000 and now has a brand new customer service centre that is “considerably larger than its previous site”.

According to the firm, the new “contact centre”, created over the past 12 months, gives it the fastest growing outbound call centre in the UK.

Baker Goodchild specialises in providing direct mail fulfilment for many major UK firms. The expansion has created more then 30 new jobs at the company’s head office in Birmingham city centre.

Bruce Thomson (pictured), managing director at Baker Goodchild said: “I am extremely proud of our company’s heritage in the heart of Birmingham and are pleased to be creating more contact centre positions in the city.

“In my view, there are too many companies choosing to outsource their call centre operations to other countries, believing it will save money. We’d rather focus on training and developing the skill sets of local people.”

As part of the major investment, the new contact centre has an AMCAT predictive dialler system and new IT infrastructure.

The expanded contact centre is just one of around 150 across the country that has the AMCAT outbound predictive dialling technology.