Adam Stafford brings 12 years of experience in the marketing and distribution sector, including time as commercial director, to the Birmingham-based firm.

Stafford said: “My experience in the direct mailing industry taught me how to manage and deliver complex products and services through different supply routes and partnerships.

“I intend to ensure that prospective clients see Baker Goodchild as a customer responsive organisation, with a modern infrastructure to enable delivery of service to all clients.”