The range, a first for the group, is currently made up of three greeting cards and a ‘Happy Birthday’ gift card, all embossed with braille.

The products were developed in consultation with charity the Royal National Institute of Blind People (RNIB).

The move came about following suggestions from a number of M&S colleagues using the ‘Straight to Stuart’ employee ideas scheme that messages M&S CEO Stuart Machin directly.

RNIB director of Consumer and Business Services Ali Long said: “We’re delighted to have worked with M&S on their range of braille cards.

“The rollout of their braille range will make such a difference to their customers who are blind or partially sighted. This is a really positive step in making shopping and the giving of cards an inclusive experience for people living with sight loss.”

M&S said the greeting cards and gift card were plastic-free, made of FSC Certified paper and fully recyclable once customers remove the glue dots from the gift card.

M&S product development director Kathryn Turner said the retailer was committed to being a great place to shop for everyone, and that offering inclusive products was a key part of this goal.

“Our customers are always at the heart of every product we design, and we hope our first-of-its-kind braille gift card and range of greeting cards will make it that bit easier for customers to show their love and appreciation for friends and family members with sight loss,” she said.

M&S had not commented on where the cards are printed at the time of writing. Its current card range includes a mixture of UK and Chinese production.