Launched in the last month in the UK following a prior introduction to the US market, SustainaTex Ocean is made from Seaqual Marine Plastic and recycled polyester and adds to the group’s extensive range of global sustainable options.

The new 100% post-consumer waste recycled content SustainaTex Ocean fabric is exclusive to Moss and suited to dye-sub print, which the company said made it ideal for silicone edged graphic (SEG) applications.

The fabric is made from 62% Seaqual Yarn, a traceable material produced from upcycled marine plastic retrieved from oceans, beaches, rivers, and estuaries by the Seaqual Initiative, with the remainder supplied from recycled polyester.

Once the event the material is being used for has finished, or retail graphics have been used, they can be sent back to Moss for reprocessing, ensuring a responsible end-of-life for the product.

“The introduction of SustainaTex Ocean in the UK underlines our unwavering dedication to sustainability,” said Moss UK managing director Michael Green.

“This fabric provides our clients with another high-quality, environmentally friendly option for their graphics and displays. We are place makers, and that means we also want to make our oceans a better place, too.

“This partnership is the perfect way to help keep our oceans clean and minimise our clients’ environmental impact.”

Moss also has several other environmentally friendly initiatives including its rental banner scheme, its zero-to-landfill waste approach, and its customer offering of a raft of materials made from recycled plastics and bottles.

St Neots-based Moss UK was previously known as MacroArt, changing its name after its acquisition by US company Moss Inc last year.

Last month the business invested in a Durst P5 500 to boost its print capacity and capabilities.