Moss Inc, a producer of premium graphics, complex structures, and custom installations for brand experiences, acquired St Neots-based MacroArt back in November.
MacroArt will rebrand to Moss as of 10 April, when it will unveil its new brand identity. Sister business Aluvista, with its modular systems and custom fabrication of tension fabric framing and lighting, will also move to the Moss name.
The company said that aligning with the other global businesses within the group is more than a rebranding, but “a strategic positioning that embodies Moss’s ‘stronger together’ ethos [and] paves the way for expanded capabilities and international reach”.
“Since becoming part of Moss, we’re already seeing the impact of being part of a bigger group, with the potential to support our clients on a global basis,” said managing director Michael Green who, along with the senior leadership team, will carry on running the UK business.
“Our people, values, service and quality have been cornerstones of our business, and this will only grow under Moss, as we continue to deliver branded environments which excite and inspire our clients,” he commented.
Established in 1992, the business serves clients across live events, retail, sport, heritage, property, and visitor attractions.
In September, the company installed a SwissQprint Nyala 4 flatbed printer to enable it to print on a wider variety of substrates faster than with the largely hybrid stable of printers it had run before.
The machine joined a Durst P5 350 dye-sublimation printer, two 5m Durst P5s, and a Canon Colorado in the company’s main production lineup, as well as Mimaki kit.
Moss is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm.
The Moss global headquarters and production facility is in Franklin Park, Illinois, near O’Hare Airport in Chicago but the business has a longstanding presence and customer base in mainland Europe, with offices and operations in Germany and Poland.
The company’s president and CEO Jason Popp commented: “Moving to the Moss name in the UK continues our global strategy of building high-quality branded experiences for clients.
“We are place makers, and we want people to feel that excitement and experience wherever they are in the world.”
Green added: “We are proud of our history and the reputation we won as MacroArt. Now, as Moss, we only see this increasing, delivering creative, innovative, and sustainable solutions, supported by both the strength of our team and the wider capabilities of being part of a global group. These are exciting times!”
