The press, which will produce 96pp full-colour at up to 75,000cph, is part of a 10m spend that will also include an investment in mailroom kit.
Installation will begin next January, with the press scheduled to begin printing good copy by the end of March 2006.
Mortons Print managing director Barry Leatherland said that the investment would satisfy customers' demands for more colour, and "provide us with the opportunity to take on new business".
Mortons currently produces around 80 titles each week, both for third parties and for the firm's publishing arm, with run lengths typically between 15,000 and 20,000.
Leatherland added that the press included a raft of features including digital inking, power plate loading, automatic webbing and on-press colour registration.
It will be installed in a newly-acquired property next to Morton's existing site in Horncastle. Reel stands will be on the same level as the press positioned at right-angles in order for the press to fit into the building.
MAN Roland GB web sales director Norman Revill is pictured (left) with Leatherland.
Story by Josh Brooks
Have your say in the Printweek Poll
Related stories
Latest comments
"Wow, amazing achievement, congratulations Lance, you are without doubt the most awarded person in the industry. Fair play. That trophy cabinet must be busting at the seams ;)
Congratulations again."
"No Mr Bond, I expect you to di-rect mail"
"I'm sure this will go down well with print supply chain vendors. What terms is it that ADM are after - 180 days is it?"
Up next...

Merchandise key to growth, MD says
Visual Print and Design expands premises, adds merch showroom

Easy way to add new products
Snuggle offers new trade DTF service

25-year relationship with HP
Swype makes super swap with HP 7900 install

Includes 'next-level personalisation'