The 900m2 poster is situated on a gasometer next to the City of Manchester stadium, where it can be seen by 48,000 spectators attending Manchester Citys home games and from all trains going into Manchester Piccadilly station.
Monster printed the 32x28m poster in six panels on its 5m-wide NUR Blueboard over two night shifts.
The Big Poster Company is in talks with National Grid Transco about going nationwide with the concept on 25 locations.
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