Monster Digital produces PoS for South West retail development

Monster Digital has produced a series of temporary and permanent displays now being used in Bristol's new city centre retail development, Cabot Circus.

The West Midlands-based PoS specialist printed and installed more than 3,000sqm of graphics within a 10-day deadline.

Many of the displays are being used to cover spaces in the 120-shop development which have yet to be let so will only be in place for a short period of time.

Monster Print said that various print processes were used in the displays, dependent on the life expectancy of each item.

For example, where rigidity was required, such as at the entrance to the retail centre's new car park, the company printed directly onto Dibond.

HP Scitex roll-fed and flat-bed wide-format digital printing presses were used for interior and exterior work. On areas greater than 5m, welding was used to produce even larger prints.

Simon McKenzie, managing director of Monster Digital, said: "Cabot Circus is the perfect example of the type of contract where we excel in producing mixed graphics on a variety of different substrates using the best machine for the job.

"People tend to forget that smaller areas can benefit from relatively temporary graphics in the same way that large buildings and scaffolding can be covered with giant displays."