The hoarding, which surrounds the Hotel Rossiya’s construction site facing the Moskva River in Moscow, is claimed to be the largest advertising platform in Europe.

It was printed on frontlit banner using an HP Scitex Grandjet. The 398.5×15.5m panel consists of 10 vinyl pieces braced together with grommets.

The huge poster features six BMW 7 Series cars covering the evolution of the model over its 55-year history.

Mir Reclamy previously produced a three-dimensional BMW M-Series display on the same site.