Yet only a few hours later, workers began taking it all down.

The giant David Beckham banner measured 350sqm and was printed on an EFI Vutek 5300 on supreme mesh by Rutters UK, along with a 200sqm cover panel.

The banner was reinforced, edged and eyeletted before two nights of clandestine work by Global Erecting Sign Services (GESS), setting up 20 tonnes of scaffolding to support the image some 4m off the Selfridges building to avoid damaging it.

On the following day (11 June), Beckham attended the unveiling ceremony where the cover was lowered.

However, just hours later, workers began dismantling the site due to council restrictions and, by the following morning, Selfridges was returned to its normal appearance and the banner was sent to be recycled.

GESS holds the record for erecting the world's largest banner, which covered the 9000sqm Millenium Dome as part of London's 'Back the Bid' campaign for the 2012 Olympics.