The organisations involved hope to encourage tube users, particularly those that read newspapers, to use recycling bins based at tube stations.

There are currently 1,600 bins that are in or within walking distance of the 270 London tube stations.

Posters, based on a Metro design, will be placed across the underground network, while in-paper content will also support the campaign.

John Leitch, executive director at Metro, said: "We want to support green behaviour among our readers and increase the amount of recycling by tube travellers.   

"It’s fantastic to be working with London Underground to achieve this and we’re delighted that they are using Metro’s innovative design in this campaign."

London Underground strategy and commercial director Richard Parry added: "We believe that providing more bins will make it easier for our customers to get rid of their rubbish and over the last few months have increased the number of bins on the network by 25%.

"All rubbish placed in any of our stations bins is sorted and we recycle everything that we can. Over the years LU has made every effort to recycle waste and we now recycle over two thirds of rubbish left on the tube network."