MFX-licensed printers Paragon Labels, Integrated Packaging and Polestar Jowetts have all printed packaging for the products, using what MetalFX claims is the only process metallic colour range.

Paragon Labels, which has been nominated as one of Safeways Christmas and The Best label suppliers, flexo printed the labels for its Christmas nuts and sandwich ranges. Paragon project manager David Manning said the MFX software package had made a major contribution to the development of the whole range.

Safeway packaging buyer and technologist Nikki Etherington said MetalFX had enabled pack designers to push the boundaries while keeping to a competitive price for its packaging. Were pleased with the result and believe the sparkle works really well for our brand with The Best Christmas Ever message.

Integrated Packaging and Jowetts printed other carton and sleeved products in the range.

Integrated Packaging account manager Andrew Pybus hoped using MetalFX would attract new customers and that by using the product it would produce increasingly creative packaging.

Story by Rachel Barnes