Media roundup: UK adspend up, VisitBritain, Sun on Sunday, Tiger Beer, Cosmo mag

14 February 2012

We bring you the buzz from the wider media sphere, across the world and across the web. This week: UK businesses plot marketing push; VisitBritain pulls outdoor campaign; Murdoch claims Sun on Sunday success; Tiger kicks off global review; Cosmo hits 40

More than half of UK businesses plot marketing budget increase
More than half of UK companies are planning to increase investment in marketing in 2012, according to MindMetre Research, a sign that confidence is recovering among the business community.

VisitBritain forced to withdraw global poster campaign after typo
VisitBritain's global £25m 'Great' campaign, created with the Department for Culture, Media and Sport (DCMS), has been forced to withdraw part of its activity in the US after someone spotted a typo in the spelling of Brecon Beacons.

Murdoch claims 3m sales for "fearless" Sunday's Sun
Rupert Murdoch, chief executive and chairman of News Corporation, has claimed three million copies of the UK's first Sunday edition of The Sun were sold yesterday (26 February).

Tiger beer kicks off global advertising review
Asia Pacific Breweries is reviewing the global advertising arrangements for its Tiger beer brand.

Cosmo still feisty at 40
Hearst's era-defining monthly glossy, Cosmopolitan, is celebrating its 40th anniversary in the UK in typically feisty form with its April issue tomorrow (1 March).

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