Hearst-Rodale harnesses Apple Newsstand to sample print launch
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
London Evening Standard to e-auction ad slots and up distribution by 150,000
The London Evening Standard is planning an Olympic bonanza, including e-auctioning off premium advertising slots and planning to up its print run by 150,000 to 850,000 copies.
Digital growth leads Q4 outdoor revenues up 1.4%
Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.
Unilever ups ad and promotional spend by £124m
Unilever, the owner of brands including Ben & Jerry's and Flora, said it spent an extra €150m (£124m) on advertising and promotions in 2011, to make a total of €6.2bn (£5.13bn)
Easy Living relaunches with news-driven agenda
Condé Nast's redesigned Easy Living magazine hit newsstands this week, backed up by the launch of the brand's first fully functioning website.
Media roundup: Hearst-Rodale, Evening Standard, outdoor ad sales, Unilever, Condé Nast
We bring you the buzz from the wider media sphere, across the world and across the web. This week: Hearst-Rodale samples print appetite with Newsstand launch; Evening Standard to auction ad slots and boost print run; Digital leads outdoor growth; Unilever increases ad spend; Condé Nast relaunches Easy Living.
