Peter O’Donnell, sales director of the new UK division, told PrintWeek the site would allow printers to monetize their inactive stock.

"Ask any printer and they will tell you they’ve got the weirdest most wonderful paper in the warehouse that they can never sell," he said.

"The aim of the site therefore is to provide a place where you can sell and buy paper above the floor price set by the recyclers."

O’Donnell said that this would allow printers to release capital tied up in stock and help generate additional profits by buying at lower cost.

While the current site is designed for trading web reels, O’Donnell said that a cut sheet transactional site would be launched early next year.

"We are working with the BPIF to provide an industry restricted website portal for web and sheet fed paper stock which is excess to requirements to be traded," he said.

The cut sheet website will support payment via paypal and while it is early days for the UK roll-out, Media Impression has already built up its business in mainland Europe and "hopes to be trading good volumes in the UK soon".