Charnley will join the North London-headquartered company in the newly created role later this month.

He has previously held leadership roles around the world for Xerox, most recently serving as Xerox’s UK & Ireland managing director for six years. He has also served on Xerox Europe's Management & Audit Committees, on the CBI's London Council and as member of the CBI President's Forum.

Charnley said: “I am very pleased to join MBA Group. Its leadership, management and innovation strengths means that the business is uniquely positioned to take advantage of major trends in the communications industry by providing clients with real value added solutions.

“I am very excited about being part of the team that has a clear strategy and an infectious ‘can do’ attitude in providing the right communication solutions. These are progressive times for the industry and I believe that we are well placed to embrace the opportunities and take up the challenges that an evolving communications industry has to offer today.”

MBA Group chairman Bachar Aintaoui added: “We are very pleased to welcome Alan to our team. MBA Group has a real market opportunity to expand its delivery of bespoke client focused communications solutions, and Alan will play a leading role in helping shape the company to achieve its full potential”.

MBA Group provides marketing and communication services including direct mail, transactional and commercial print, email and e-presentment systems to a range of blue chip clients within the UK.