The Bradford-based direct mail specialist installed one of the machines last month, with the second due to be brought into its 3,700sqm premises by the end of February.

Already running six other enclosing lines, including Pitney Bowes machines and other Buhrs, the firm estimates that the additional two machines will boost capacity by 20-25%.

“We see this as part of our work to expand in order to offer new opportunities for customer requests,” said director Mario Krajniewski.

“Our work is not limited to any one sector – we have customers in government bodies, financial institutions, retail firms, and more.”

The refurbished Buhrs machines were supplied by Brighouse-based Mailroom Equipment, which has supplied a variety of equipment and support for MAMS in the past, including polywrapping, folding and enclosing lines as well as camera systems.

MAMS provides print services on a separate site in Brighouse, but offers continuous and flat sheet lasering facilities over printing on its main Bradford site.

The firm is also at the heart of discussions around the new general data protection regulations (GDPR), which are due to go live in May.

Krajniewski said: “We are in regular meetings with the Royal Mail and have a voice in the discussion on how these rules will affect mail advertising and communications.

“A grown-up conversation is needed on all its implications, certainly. I believe we need to protect vulnerable people such as the elderly from bogus mail and keep things like medical records private.

“But so long as everything is done correctly, and the information communicated in direct mail is relevant to the receiver, there is no reason to fear GDPR.”

MAMS is ISO 27001 data, 14001 environmental and 9001 quality management accredited and employs 67 staff.