The firm’s new 840sqm facility in Wolverhampton went live in January. 

It is equipped with a CMC One paper wrapping machine of the same type that are in operation at the firm’s main Leeds site. The line is fitted with a Domino K600i modular inkjet printing system for personalisation across the full paper width.

MAMS is working with a number of printers and publishers that want to use the service.

Head of business development Dan Webster, who joined the firm from Paragon Group’s European business three months ago, said the intention was to increase capacity at the site over time: “Over the next 12 months we plan to have a second machine installed on site at Wolverhampton and go from one shift to three shifts,” he said.

“We are seeing so much traction on paper wrap at the moment. We have new clients wanting to come and see us on an almost daily basis,” he added.

The two sites will also act as a contingency backup for each other.

The new operation represents a £900,000 investment for the expanding business, which installed the first Ricoh Pro VC70000 high-speed inkjet press in the UK at the end of last year.

MAMS has also expanded its paper wrapping capacity in Leeds with two new CMC lines set to go live there next month, making it the country’s biggest single user of CMC paper wrapping lines with eight machines in total and taking its weekly capacity up to 6m packs.

Steve Garbett, CMC UK sales manager, commented: “We’re delighted at our continued partnership with MAMS and the growth they are achieving. It’s fantastic news about the Wolverhampton site and we’re extremely happy to be working with MAMS as they continue to evolve the paper wrapping market in the UK.”

MAMS employs 120 staff and has sales of £24m.