What did the job entail?
Christie’s asked Worthing and London-based printer L&S to create a vibrant wrap for the building that would need to stay in place for six days.
“Christie’s wanted to make a visual impact. They’ve never wrapped the front of the building before and they wanted to do something different that would catch people’s eyes to draw them into the gallery,” said L&S Display sign and display sales manager Adam Broomfield.
The firm required a material with high levels of adhesion for direct application onto the stone fascia and the pavement.
It chose to use the 270-micron Asphalt Art from CMYUK, a substrate that requires no over-lamination and is thin enough to conform to untreated and rough surfaces.
“The other main product that we could have used would have been a wall wrap material but we’d have had to use heat guns with that so it wouldn’t have given us enough time to do the job within the deadline,” said Broomfield.
How was it produced?
L&S printed around 50m2 of material using UV-curable inks on its EFI Vutek GS2000 2m roll-fed and flatbed wide-format printer, which generated the vivid green colour required by Christie’s.
Each of the 48 sections was then cut to size on the firm’s Zünd G3 digital cutter before it was installed onto the building using a squeegee to adhere the material to the stone surface of the wall and the pavement.
What challenges were overcome?
L&S was given a narrow window, between 8am and 4pm on the day of installation, to fully complete the job before the gallery opened.
“As it’s an old building, another challenge was to make sure that we were using a material that would last for six days but, in the same sense, wouldn’t leave any residue or damage the fascia of the building itself when removed,” said Broomfield.
What was the feedback?
“Christie’s were over the moon and they got a lot of feedback from the art industry about it. It made the impact that they wanted it to and got their name out into the market,” said Broomfield.
