Christie’s asked Worthing and London-based printer L&S to create a vibrant wrap for the building that was required to stay in place for a six-day period last month.

“Christie’s wanted to make a visual impact. They’ve never wrapped the front of the building before and they wanted to do something different that would catch people’s eyes to draw them into the gallery,” said L&S Display sign and display sales manager Adam Broomfield.

The firm required a material with high levels of adhesion for direct application onto the stone fascia and the pavement.

It chose to use the 270 micron Asphalt Art material by Jessup Manufacturing, supplied by CMYUK for the job. The substrate requires no over-lamination and is thin enough to conform to untreated and rough surfaces.

Broomfield said a wall wrap material was considered. But, he added: “We’d have had to use heat guns with that so it wouldn’t have given us enough time to do the job within the deadline."

L&S printed around 50sqm of material using UV-curable inks on its EFI Vutek GS2000 2m-wide wide-format printer, which generated the vivid green colour required by Christie’s.

Each of the 48 individual sections was then cut to size on the firm’s Zünd G3 digital cutter before it was installed onto the building using a squeegee to adhere the material to the stone surface of the wall and the pavement.

L&S was given a tight window between 8am and 4pm on the day of installation, to fully complete the job before the gallery opened.

“As it’s an old building, another challenge was to make sure that we were using a material that would last for six days but, in the same sense, wouldn’t leave any residue or damage the fascia of the building itself when removed,” said Broomfield.

He added that Christie’s was “over the moon” at the finished result.

“They got a lot of feedback from the art industry about it. It made the impact that they wanted it to and got their name out into the market,” said Broomfield.

L&S Display has a turnover of around £11m and employs just over 100 staff across its two sites. Its other customers include Sotheby’s, Warehouse, Karen Millen and Deloitte.

The business also operates a wide range of other machinery including two B1 Heidelberg Speedmaster 102 litho presses, a 12-colour and a 10-colour. On its digital side it has an HP Indigo 10000 and two HP Indigo 5000s.