She has been made commercial director at Lloyd James but will also work with NexPress' professional services division. Her role at the Kodak firm will be to offer advice for new NexPress customers and explain how best to sell the technology to the market.

"I know NexPress quite well and it is an exciting new challenge," said Lloyd.

Lloyd James was one of the first UK companies to invest in the five-colour version of the NexPress 2100 last year.

Her previous role as sales director has been taken on by Peter Sargeant, who was previously with the Lettershop Group. He will be responsible for extending Lloyd James' market share.

"We have two very senior and experienced people increasing the momentum behind our new business development," said Lloyd James Group managing director Lynn Stevens.