Little Chef teams up with ProCo for revamped online ordering system

Little Chef has implemented a more "responsive and flexible" print procurement strategy as part of a brand overhaul taking in its network of 180 restaurants.

The nationwide chain is implementing an online ordering system from digital print specialist ProCo to give individual store managers direct access to menus, point-of-sale promotions and outdoor banners.

Sheffield-based ProCo will also manage warehousing and distribution.

Little Chef marketing manager Claire Wormley said: "We have found that the hands-on approach provided by ProCo, along with its integrated ordering systems, is in invaluable.

"ProCo's ongoing investments in digital technology give us 100% confidence of its ability to deliver," she added.

Sales director Jon Bailey said: "It's great to be involved at the beginning of this period of brand strengthening, and to be facilitating the company's move towards a fully responsive and flexible approach to sourcing print."

Little Chef, which relocated its head office to Sheffield in 2006, caters for around 20m people a year and is celebrating its 50th anniversary this year.