Published twice a year, the 72+4pp glossy magazine is aimed at style-obsessed Londoners.

The first issue under River Publishing's management will launch in September as an insert into targeted consumer magazines as well as weekend supplements of broadsheet newspapers.

Alongside this, River will also publish a series of brochures for Liberty including a beauty brochure that features a roll-fold cover, and will sell advertising into the products.

The summer brochure will be printed by Westdale Press, although other publications have yet to be placed.