The 200m/min Landa W10P Nanographic Printing Press is primarily targeted at publishing applications and is capable of 2 million A4 magazine pages per eight-hour shift.

Speaking on the eve of Drupa, Landa Digital Printing chairman and founder Benny Landa said: “There are 35,000 magazine titles in the US alone, mostly subscription titles with run lengths of around 5,000. So it’s a very interesting market.”

The W10P is in essence two W10 units, with between four and eight colours in each, linked by turn bars inbetween.

While the new perfecting web press was unveiled at Drupa, the machine, which Landa said would begin shipping in late 2017, is not on display in Dusseldorf.

However, the firm is showing the W10P’s simplex sibling, the W10, producing flexible packaging applications. Other machines running live on the stand include a pair of sheetfed simplex S10s, producing folding carton and POS products, and an S10P perfector.

With regard to what will be the biggest draw on the stand, Landa said: “Digital printing 13,000sph has got to be number one or two on the list, with web printing, but they’re all so new and so exciting. Some people will be driven insane by digital and some will go nuts for metallisation; there’s something for everyone.”

Landa is also showing live demonstrations of a Nano-Metallography unit on an Omet label press, producing inline foiling at full press speed.

“We’re showing this on a label press here, but over time we will have them for sheetfed, web, gravure and digital presses,” said Landa.

He said the technology will begin shipping sometime in 2017.

Landa said: “We’re showing it here to get feedback from the market and to talk to the customers that really need it. We have a certain value proposition in mind and of course we hope to sign up a lot of potential customers so that we can go back to them, but right now we are just feeling out if the market agrees with us that this is spectacular, a revolution.”