The deal allows Kodak to sell the Aprimo EMM Portfolio and Aprimo to sell select products from the Design2Launch portfolio.

Judi Hess, general manager of GCG's Enterprise Solutions Group, said: "Together, Kodak's and Aprimo's solutions improve one-to-one targeted marketing communications, as well as supply chain collaboration, which results in increased efficiency and faster time to market."

Bill Godfrey, Aprimo chief executive, added: "While print solution vendors focus on specific channels, we see tremendous value in a solution that encompasses e-channels and traditional print where billions of dollars are spent.

"Our ultimate vision provides a digital workflow that starts with a marketing strategy and budget, and ends with an electronic or printed deliverable."

The modular Aprimo Enterprise Marketing Management suite provides a web-based architecture with the tools to process everything from marketing budgets to creative production plans to large customer databases.

GCG's Design2Launch is a suite of integrated modules created to save time and money at every step of the asset creation process, from project initiation, collaboration and revision to approval and production.