The agreement will allow the company to distribute Kodak's range of software that includes data systems, MIS and screening software.

Nick Gilmore, Unified Workflow sales director for Kodak in the UK, Ireland and Nordic regions, said: "ROI is uniquely placed to offer Kodak a huge window of opportunity in the UK."

ROI Software director Carl Carter added that the company had a business infrastructure that "positions us perfectly" to promote and sell Kodak's software.

He said: "Our expertise is based around database management, cross-media, web-to-print and variable data campaigns.

"We believe an in-depth analysis of the customers and their clients' requirements can often expose interesting avenues and create profitable business opportunities."