KL Druck rebrands Dsseldorf stadium to reflect new sponsor Esprit

News by

24 August 2009

Design

German firm KL Druck has completed a six-figure euro job to change the graphics of a Dsseldorf stadium to reflect the brand of its new sponsor.

The former LTU Arena, in the town of Bergisch Gladbach, became the Esprit Arena in July.

As part of the rebrand, street and public transport station names were also changed.

Around 4,000sqm of 3M film gave the arena its new look, including six 23x18m logos and 480 signs in the interior.

See KL Druck's website for a video showing the installation process.

Design Digital Wide-format

Have your say in the Printweek Poll

Latest comments

"Hi Keith, perhaps there was a misguided belief that when a company goes bust that spreading out the pain ( debt ) was a reasonable response, after all so many businesses must be making loads of profit..."

View comments for: Pre-packs largely frowned upon by sector

"Hit the nail on the head there Dave, it becomes smoke and mirrors as we here about the jobs being saved at say Celloglas or Folio or RNB etc but we rarely get to hear about the negative effect further..."