The campaign was the first to use Limited Space’s new ‘Connected Media’ concept, which the group formulated to deliver high-impact multi-touchpoint experiences for consumers via both digital and static out-of-home formats, as well as wireless network interaction and experiential marketing.

What did the job entail?

PressOn printed and installed an atrium banner, lift graphics and additional graphics to surround a large digital media screen incorporating Citizen Watches product display stands. A team of five then installed all of the print in the shopping centre overnight. 

The atrium banner, which featured classical-crossover singer Katherine Jenkins, Citizen Watches’ brand ambassador, was suspended in the opening between floors in the Bullring and visible from above and below.

How was it produced?

All of the print was produced using PressOn’s HP Latex 3500 printer. The atrium banner was printed on polyester fabric, measuring 16.1x7.2m, and finished using a Solent Texsew Pro sewing machine and by hand. Around 20 pieces of lift graphics measuring 2.2x1m and the 16x7.2m digital screen surround graphics were printed on self-adhesive polymeric laminated vinyl. 

What challenges were overcome?

PressOn managing director Andy Wilson said the company was under a tight print and installation deadline but that the firm’s biggest challenge was the unusual shape of the atrium banner. 

“Limited Space is an extremely innovative client to work with, forever developing new concepts that need us to create suitable printed solutions. Their pace of development certainly keeps us on our toes,” said Wilson.

What was the feedback?

The campaign bagged the Sceptre award for ‘Commercialisation Innovation of the Year’ for Limited Space and the Bullring.

“Our client was chuffed to bits with it, their client was chuffed to bits with it and they won an award for it, so everybody was very pleased,” said Wilson.