The firm produced a range of print for a Citizen Watches campaign running in Birmingham’s Bullring shopping centre.
The campaign was the first to use Limited Space’s new ‘Connected Media’ concept, which the group formulated to deliver high-impact multi-touchpoint experiences for consumers via both digital and static out-of-home (OOH) formats as well as wireless network interaction and experiential marketing.
PressOn printed and installed an atrium banner, lift graphics and additional graphics to surround a large digital media screen incorporating Citizen Watches product display stands. A team of five then installed all of the print in the shopping centre overnight.
The atrium banner, which featured classical-crossover singer Katherine Jenkins, Citizen Watches brand ambassador, was suspended in the opening between floors in the Bullring and visible from above and below.
All of the print was produced using PressOn’s HP Latex 3500 printer. The atrium banner was printed on polyester fabric, measuring 16.1x7.2m, and finished using a Solent Texsew Pro sewing machine and by hand.
Around 20 lift graphics measuring 2.2x1m and the 16x7.2m digital screen surround graphics were printed on self-adhesive polymeric laminated vinyl.
The job took around a week to complete from start to finish and eight staff were involved in the process.
PressOn managing director Andy Wilson said the company was under a tight print and installation deadline but that the firm’s biggest challenge was the unusual shape of the atrium banner.
“Limited Space is an extremely innovative client to work with, forever developing new concepts that need us to create suitable printed solutions. Their pace of development certainly keeps us on our toes,” said Wilson.
The campaign bagged the Sceptre award for ‘Commercialisation Innovation of the Year’ for Limited Space and the Bullring at a ceremony hosted by Shopping Centre magazine.
“Our client was chuffed to bits with it, their client was chuffed to bits with it and they won an award for it, so everybody was very pleased,” said Wilson.
Andy Wilson and Nigel Webster established PressOn in 2000 and the firm now employs 26 staff and has a turnover of around £3m.
As well as the HP Latex 3500 and the Solent Texsew Pro, the firm also operates an HP Latex 360, an EFI Vutek QS2 Pro, a Kongsberg iXP24 digital cutting table and a SupraCoater 1600 liquid laminator.
The business, which moved to larger premises earlier this year to accommodate business expansion, has also completed projects in the past few years for Paultons Park, American Apparel, Crossrail, The Ritz London and Kingston University.
