How was it produced? Taxi Media used its large-format Epson 9000 press to create the taxi turned pirate ship. The unique oak-effect and vinyl-wrapped taxi had a rear deck, masts and sails fitted.

Since the materials used had to resemble a pirate ship, the company scanned in a picture of timber from a ship and reproduced it on the large-format press.

What challenges were overcome? Asher Moses, chief executive of Taxi Media, said: "It was certainly an interesting brief. There was a lot of detail involved, such as stairs and cannons, and the roof was a particular challenge.
"We had to replicate a pirate ship from a simple picture."

What was the feedback? Vicky Lee, marketing manager, communications, at the Museum of London, said the brief to creative agency Brothers and Sisters was to get people talking about the museum’s pirates’ exhibition. They came up with the idea of transforming a cab into a pirate ship.

"It sounded like a tall order, especially when we requested that the ship have three masts and sails to make it look authentic," she said. "But Taxi Media rose to the challenge, delivering a cab that left people literally open-mouthed. Workers and tourists alike took photos everywhere it went, posting their pictures to followers online. As a piece of advertising it was genius, while as a PR stunt it generated coverage from TV to local press."

Have you produced a killer app? Email simon.nias@haymarket.com