What did the job entail? 

The in-house graphics department at Lotus F1 Team created a racing car - the Lotus F1 Team Mad Max Hybrid – designed to be right at home in the post-apocalyptic future portrayed in the Mad Max films. The car was given its movie makeover to celebrate the release of the latest film in the franchise, Mad Max: Fury Road. 

The Mad Max racer was unveiled at the Barcelona International Motor Show at the Montjuïc Exhibition Centre on 8 May.

How was it produced?

A Lotus Hybrid was fitted with a new skin printed on a Roland Soljet Pro4 XR-640 using 3M 1080-M230 Matte Grey Aluminum, an unlaminated metallic wrap film. The film was then applied to the vehicle, hiding its gleaming supercar identity.

What challenges were overcome?

Time was the biggest challenge for the production team, which was given less than a day to complete the job. The film was printed overnight, unattended, automatically rolled onto the take-up unit and applied to the car the next day. The car was then loaded onto a lorry and driven to Barcelona for the reveal. 

Joe McNamara, Lotus F1 Team Graphics said: “With a project like this, with such tight deadlines, and zero margin for error, our Roland printer was invaluable. We rely on the speed and reliability of the Pro4 XR-640 to ensure these products are realised in the time limits we have to meet. 

“The winning combination of the speed of the Roland and the user-friendly application characteristics of the 3M film made this job not only possible, but far more straightforward than it might have been.”

What was the feedback?

Con Gornell, executive vice-president of European marketing, Warner Bros Pictures, said:

“Powerful cars and high speeds are in the DNA of Mad Max, and the Lotus F1 Team Mad Max Hybrid is emblematic of that spirit. We were delighted to work with Lotus F1 Team to bring a little of the wasteland to the Spanish Grand Prix.”