How was it produced? Stephen Perry, managing director of Bedford-based CGI, said that when faced with particularly demanding or unusual application requirements, it typically consults with Lintec to develop an applicable product. For Triumph’s Daytona 675, Berkshire-based Lintec produced a bespoke substrate that was very durable and resisted bubbling. CGI supplied a dozen different decals for the motorbike, ranging from the 400mm Daytona graphic to the 100mm long model designed to fit the bike’s tail.

What challenges were overcome? The product had to withstand extreme abrasion, be scratch resistant and perform in various weather extremes. It will be applied to variously shaped motorcycle parts, so Lintec also had to deliver on conformability. Managing director Andy Voss said that none of the company’s standard substrates would fit the bill, so it had to tailor-make one. "The brief kept on changing, but we managed to turn it around quickly," he added.

What was the feedback? Simon Warburton, product manager at Triumph Motorcycles, said the company is very happy with the final product. "The bike has gone down well with our customers. The main issue was the timescale, which was the most challenging," he said.