What did the project involve? The company investigated a number of possible finishes for the cover of the brochure to give it a special feel, settling on a combination of foil blocking, gloss UV varnish and embossing.

How was the job produced? Frip foil blocked in gold, gloss UV varnished and multilevel embossed the cover with three-level male and female brass sculpted dies to give a smooth glossy finish with "lustre and depth".

What challenges were overcome? According to Frip’s marketing manager Hazel Eastlake, the greatest challenge was creating the fit while highlighting the print features in detail and in register.

What was the feedback? SNG Barratt Group graphic designer Mark Metcalf said: "We are really pleased with the finished product and we consistently receive great feedback on this brochure from our customers. I can’t fault Frip – turnaround was quick and our deadline was met. The company made the time to explain their products and services clearly; they provided foil swatches and guidance regarding artwork. Once the artwork was finalised, I was invited to sign off a hard copy on site which was so quick and efficient."

Should any E-Type owners like a copy of SNG Barratt’s E-Type 50th Catalogue, contact them as follows: 01746 765432; sales.uk@sngbarratt.com