How was the job produced? The cover was printed at Wyndeham Roche and finished by Celloglas. It has Cellotouch lamination and a textured light deboss applied on select letters within the design.
What challenges were overcome? Simon Ford, art director at Centaur Communications, discussed ideas with Steve Middleton from Celloglas. Ford wanted to use Cellotouch lamination to create a textured finish on the ‘B’ and ‘C’ characters in the title’s masthead. Celloglas created a proof cover with a textured clear foil and presented this to Ford. However, according to Celloglas, Ford wanted a more understated look, so Celloglas created another proof and tried applying a texture using a foiling die, but without any foil. This created the desired result.
What was the feedback? Sabeena Atchia, group production manager at Centaur, said: "The cover really achieved that ‘how did they do that?’ factor. Lots of people have asked us how the finishes were produced. It’s great to work with a finishing company that is willing to explore creative possibilities."
Killer App: Celloglas shows subtler side
Coatings specialist Celloglas has added the finishing touch to <i>Marketing Week</i>'s <i>Brand Communications 2011</i> supplement. The title, published by Centaur Media, was sent out to 11,000 <i>Marketing Week</i> brand contacts, as well as being made available to visitors at Marketing Week Live.
