What was the project? The Harrods Times is an A3, faux-newspaper format product, produced on behalf of Harrods’ watches and fine jewellery department. The annual title is produced by Harrods Publishing and sent to select customers together with the July/August issue of the Harrods Magazine.

How was the job produced? The cover was printed on 115gsm Hello Matt by a Manroland 710 HiPrint and the text was printed on 70gsm Cote Matt using a Komori 16pp web press, all at Wyndeham Roche. Foil blocking of the Harrods Times masthead and crest was done by Celloglas.

What challenges were overcome? The major challenges centred around the intricate foil blocking on the cover and heavy ink coverage on some of the ad pages. Harrods Publishing production manager Hayley Ellis oversaw 14 weeks of testing and paper trials for the first issue of Harrods Times to ensure that the foiling on the cover – particularly on the intricate crest – would take properly. "That was the major potential problem that we identified," said Ellis. "But it came out even better than we had hoped."

What was the feedback? The response to the first issue was so positive that issue two was virtually double the pagination, increasing from 24+4pp in 2010 to 42+4pp in 2011. Ellis added: "We applied a tint to the text section to make it look more like newsprint, which was art editor Barney Pickard’s idea, and we had so many positive comments about it from a production point of view that we decided to keep it."