Killer app: Antalis McNaughton produces 'Decades of Design' direct mail campaign

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07 June 2012

Antalis McNaughton produced its direct mail campaign 'Decades of Design' across its creative papers range to raise awareness of the products and their unusual applications, such as luxury packaging. This was turned into a pop-up book and installed on Antalis McNaughton's exhibition stand throughout Roadshow, its series of 11 seminars across the country.

What did the job entail?

Leicester design group Stocks Taylor Benson created the Decades of Design direct mail pieces, inspired by trends from the past seven decades. A limited edition pop-up book of the spreads was up for grabs as a competition prize – Sasha O’Neill of Tyneside printer Elanders was the winner.

How was the job produced?
The direct mail pieces were printed on Antalis McNaughton’s range of creative papers – Curious Collection, Rives, Pop’Set, Conqueror, and Keaykolour. Within each set, six inserts were printed using a variety of techniques, such as spot UV and embossing. The seven A2 pop-up spreads were presented in a hard-bound cover for display on plinths at the Roadshow.

What challenges were overcome?
The pop-up pieces were made with a CAD system to cut out the shapes and make the art pieces by hand. Pages were created on Adobe Illustrator and translated as a Kasemake file to drive the CAD plotting table. Numerous versions were made to ensure they could be displayed correctly.

What was the feedback?
Elanders’ Sasha O’Neill said: "The book is very engaging – there is the intrigue to turn page after page."