Obviously we want to increase sales, he added. We have accepted that Heidelberg is selling more than KBA and this is because it offers the complete package. This means that we have to.
The programme is being backed by Deutsche Leasing, which already partners KBA in Germany and other European countries. After it set up a UK office in Redhill, Surrey, at the beginning of the year, KBA decided that it was the best choice of finance company.
It had been in discussions with several companies in the UK, but its extensive relationship with Deutsche Leasing made it an attractive choice.
Its very beneficial if a finance partner understands your product and the industry, said Knapp.
KBA is setting its sights firmly on making more in-roads in the UK market and Knapp was adamant that the firm had won deals over rivals press manufacturers such as Heidelberg, MAN Roland and Komori.
Early on, we recognised that next to the product and service back-up, finance plays a major part in the decision process for high-value equipment. Now theres an even playing field, he added.
Story by Rachel Barnes
